ARTIST MANAGEMENT
Learn how to guide an artist's career, build professional opportunities and manage the business behind the music. Develop skills in strategy, branding, contracts, promotion, touring, finance, networking and long-term career planning.
GUIDE THE CAREER.
BUILD THE BRAND.
A focused Artist Management programme covering career strategy, industry dynamics, promotion, touring, finance, contracts, networking and artist development.
An artist manager is an essential figure in the entertainment industry, responsible for guiding an artist's career, making strategic decisions and handling the business aspects of the music world.
Managers work closely with artists to develop career strategies, manage financial matters, navigate the complexities of the industry, build industry connections, handle tour logistics and oversee promotional efforts.
They also provide creative direction and help ensure that an artist's image aligns with their vision and market trends, allowing artists to focus on their creative work while the business side is managed professionally.
COURSE INFORMATION
Open each section below for course-specific information. Current pricing is shown from the product, general questions are handled on the main FAQ page and course dates are managed centrally.
Our programme is structured into three meticulously crafted sections, each designed to provide you with the essential skills and knowledge required for a successful career in artist management.
Section 1 · Artist Management Fundamentals
In this foundational segment, you'll dive deep into the core principles of artist management. We'll unravel the intricate role and responsibilities of an artist manager, tracing the historical evolution of this vital profession within the music industry. Understanding these fundamentals is paramount as you prepare to embark on your journey in the ever-evolving world of music.
Section 2 · Industry Dynamics and Artist Development
Here, we'll immerse ourselves in the dynamic heartbeat of the music industry. You'll gain invaluable insights into the industry's intricate structure and the pivotal roles played by key industry players, including record labels, agents, promoters and publishers.
This section also delves into the essential realm of artist development, with a focus on crafting and nurturing an artist's unique brand and talent, and the nuances of contract negotiation and legalities. This knowledge will serve as the bedrock upon which your artist management career will flourish.
Section 3 · Promotion, Tours and Financial Management
Our final section is where theory meets practice. Here, we embark on a journey that brings artist management to life. We'll dissect cutting-edge marketing and promotion strategies, emphasizing the potent tools of the digital age and social media.
Then, we'll shift our focus to the exhilarating world of live performances, covering the intricate logistics of live show booking, budgeting and financial management. You'll also master the art of generating income streams for artists and the fine art of networking within the industry.
Number Of Classes: 20
Schedule: Part-Time Or Full-Time
Course Fee: R22,100
Course Duration: 31 Weeks
SKU: RISE-BUS-AM
In the Artist Management Course, aspiring managers and artists acquire essential knowledge and skills to navigate the complexities of the music industry, with each section emphasizing the importance of a solid understanding of artist management principles.
This course empowers future artists and managers to thrive in a multifaceted and dynamic industry, where business acumen is just as crucial as artistic talent.
Current WooCommerce price: R22,100
Continue directly to secure online checkout to book the Artist Management Course.
Book & Pay · R22,100 → View Product →Who is this course for?
It is designed for aspiring artist managers, artists who want to understand the management side of their careers, and people wanting to work professionally in music management.
Does the course cover artist development?
Yes. Artist development, branding, talent development and professional positioning form an important part of the programme.
Will I learn about contracts and legalities?
Yes. The course introduces contract negotiation, legal considerations and the roles of key industry players such as labels, agents, promoters and publishers.
Does it cover touring and live shows?
Yes. Live show booking, tour logistics, budgeting, financial management and income streams are included in the practical section.
Does the course include marketing?
Yes. Promotion, digital marketing, social media and professional networking are included.
View Main FAQ Page →Current course dates and intake availability are managed centrally on the All Courses page.
View All Courses & Dates →Passion for the music and entertainment industry is important. Formal technical prerequisites are not listed in the supplied course information.
A USB drive and earphones are useful for course work and transferring materials. Entry-level earphones are sufficient to start.
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Book the course, check dates, review general FAQs or compare the full Business Course Collection.
COURSE PRODUCT
Review the current Artist Management product, price and course details, then continue to secure booking.
ARTIST MANAGEMENT
Learn to guide an artist's career through strategy, artist development, promotion, contracts, touring, financial management, networking and professional industry relationships.