MUSIC INDUSTRY BUSINESS
Build the business knowledge needed to market yourself, your music and your career professionally. Learn how the industry works, how to create a strong brand, secure opportunities, manage your professional image and turn musical talent into a sustainable career.
UNDERSTAND THE INDUSTRY.
BUILD THE BUSINESS.
A focused programme covering the music industry, branding, marketing, publishing, copyright, revenue streams, professional networking and career strategy.
Understanding the intricacies of the music industry business is paramount for anyone aspiring to be a professional in the world of music. Technical skill and musical talent are essential, but they are only part of the equation.
This Music Industry Business Course provides a structured roadmap to help artists, DJs and producers understand the professional and commercial side of the industry.
Students develop the knowledge needed to manage their careers, build brands, communicate professionally, create opportunities and monetise their work more effectively.
COURSE INFORMATION
Open each section below for course-specific information. Pricing is displayed from the current product, general questions are handled on the main FAQ page and dates are managed on All Courses.
Part 1 · The Industry
Uncover the heart and soul of the music industry in the first part of our Music Industry Business Course. In this section, we journey through the historical tapestry of music, from its origins to its present-day evolution.
You'll delve into the fascinating world of radio and its role in shaping musical landscapes, explore the intricacies of record labels and music organizations, and master the art of music publishing.
Gain insight into studio professionalism and copyright, understanding how the sounds you create can be legally protected. Discover alternative revenue streams and the dynamics of fan engagement and fan clubs. Finally, explore the electrifying world of touring and live performances, where music truly comes to life.
Part 2 · The Business
In the second part of our Music Industry Business Course, we turn up the volume on the business side of music. Here, you'll fine-tune your skills in track selection, branding, marketing and social media, equipping you to make your mark in the industry.
Learn the art of public relations and craft effective Electronic Press Kits (EPKs) to grab the industry's attention. Dive into professionalism, negotiation with riders and the power of networking.
Understand the pivotal role of agents and managers in the music business and how to develop robust business plans and pitch your ideas effectively. Embrace a growth mindset, handling deadlines, failure and stress with finesse.
Finally, discover the path to securing coveted spots in clubs and gigs, attracting new clients and staying professional throughout your journey in the dynamic world of music.
Number Of Classes: 23
Schedule: Part-Time Or Full-Time
Course Fee: R22,100
Course Duration: 35 Weeks
SKU: RISE-BUS-MIB
This course is designed for artists, DJs and producers who want to strengthen the business side of their careers and understand how the music industry operates professionally.
Current WooCommerce price: R22,100
The current product price is displayed directly from the course product information. Continue to secure online checkout to book this course.
Book & Pay · R22,100 → View Product →Who is this course suited to?
It is suited to DJs, producers, artists and other music professionals who want stronger business, marketing and industry knowledge.
Does the course cover branding and marketing?
Yes. Branding, marketing, social media, public relations and Electronic Press Kits form part of the business section.
Will I learn about copyright and publishing?
Yes. Copyright, music publishing, studio professionalism and protection of creative work are covered in the industry section.
Does the course include networking and career planning?
Yes. Networking, agents, managers, business planning, pitching, professional conduct and securing opportunities are all included.
View Main FAQ Page →Current course dates and intake availability are managed centrally on the All Courses page.
View All Courses & Dates →This course is particularly relevant to students and professionals who already have an interest in or connection to music and want to develop the business skills needed to navigate the industry.
There are no technical requirements supplied for this course.
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COURSE PRODUCT
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MUSIC INDUSTRY BUSINESS
Understand the commercial side of music through industry knowledge, branding, marketing, publishing, copyright, fan engagement, networking, professional representation and business planning.